Rapid Results with Andrew Weiss
Join your host Andrew Weiss as he interviews people around the world to learn about their journeys to success and what they wish they had known sooner along the way to make sure you don't make the same mistakes!
Leveraging Search to Grow Your Business | Steven Howsley
Today’s guest is Steven Howsley who will discuss easy optimizations you can make to boost your organic search visibility and highlight key analytics you should monitor for performance. He leads the SEO and analytics team at Gravitate, a Vancouver-based web design and growth marketing agency. From start-ups to fortune 500 companies, Howsley helps his clients better understand their audience, their digital performance and learn how to capitalize on organic growth opportunities.
Key Points
- Steven Housley emphasizes the importance of having a technically sound, fast, and mobile-responsive website for successful SEO, which includes ensuring crawlability and optimizing images.
- Creating a balance of informational and transactional content is crucial for SEO, as this mix can drive both site traffic and conversions, with transactional content targeting buyer intent and informational content building volume and engagement.
- Continuous effort and regular content production are key to SEO success, as consistent optimization and creation of targeted content can lead to significant improvements in organic search rankings and business growth over time.
Chapters
| 0:00 | |
| 2:07 | |
| 5:43 | |
| 9:14 | |
| 13:05 | |
| 19:12 | |
| 26:44 | |
| 33:12 | |
| 40:07 | |
| 44:28 | |
| 45:10 |
Transcript
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