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Leverage INFLUENCER MARKETING to Scale Your Business | Taylor Lagace

E23 • Jun 16, 2022 • 67 mins

Taylor, Co-CEO & Co-Founder of Kynship, has a background in marketing with NFL stars at Athletes First and in influencer marketing at Common Thread Collective. He developed influencer partnerships for 30+ brands and managed Facebook ads, gaining comprehensive knowledge in influencer marketing, which he now shares to help businesses grow.

Key Points

The difference between micro influencers and macro influencers
Why Tiktok is the best platform for Influencers
The importance of mentorship

Speakers

Andrew Weiss

Host • 21%

Taylor Lagace

Guest • 78%

Chapters

0:00	Introduction and Guest Introduction: Taylor Lagace, co-CEO and co-founder at Kinship
1:35	Taylor's Business Achievements and Philosophy on Influencer Marketing
8:21	Lessons Learned from Failures in Influencer Marketing
12:21	Evolution of Influencer Marketing and Focus on Facebook and TikTok Ads
15:01	Understanding the Philosophy and Process of Seating in Influencer Marketing
20:12	Payment Structure and Incentives in Influencer Marketing Business
35:24	Taylor's Business Journey: From Starting Out to Scaling Up
47:04	Implementing SOPs and Delegation for Business Growth
51:15	Judging Success and Repurposing Influencer Content into Paid Media
58:18	Taylor's Journey from UCLA to Entrepreneurship and the Value of Internships
1:04:41	Wrapping Up: How to Connect with Taylor Lagace, Final Thoughts, and Closing Remarks

Transcript

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